01 / THE PLATFORMS
Type a prompt, get an image. Fast, accessible, and the same for everyone, including your competitors.
SYSTMS is an applied AI studio, building at the frontier of emerging technology; training models, building tools and creating content that moves culture.
100M+
Social views
40K+
Model downloads
Official ComfyUI
Partner
Partner
Founded by advertising and production industry veterans, with past clients such as:
There are two ends
of generative AI
02 / THE MODEL LAYER
Custom-trained models. Purpose-built pipelines. Tools that don't exist until someone engineers them. This is where the results stop looking like "AI" and start looking like you. It's inaccessible to almost everyone, because it requires a rare overlap of deep technical skill and world-class creative craft.
← SYSTMS works
at that end.
PRISM 1.0
Doodles is one of the most recognisable illustrated brands in the world, a style so distinctive fans can spot a fake instantly. No platform could generate it. So we built one.
Custom models trained on their hand-drawn archive, built into a platform their marketing team and community use every day, with 25K+ on-brand generations in the first 24 hours.
Read the case study →We engage at any depth, from full production to delivering a system that you run.
MODE 1 / FULL PRODUCTION
We run the
whole thing.
SYSTMS uses its own tools to deliver a complete social media campaign. Client hands off creative entirely.
MODE 2 / HYBRID
We operate
alongside you.
We build the system and operate it alongside the client or their agency team.
MODE 3 / TOOL BUILD
You drive
the car.
We build a bespoke platform. Client uses it to create content forever. They own it, they run it.
Your world,
through our lens.
The best way to experience SYSTMS is to try it for yourself. Sign up below to access our interactive platform FLDS.
CURRENTLY INVITE-ONLY
SUBJECT · SOURCE
FLDS · ACTION
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SYSTMS is a London-based creative AI lab founded by Ingi Erlingsson and Armand Weeresinghe.
Our mission: to shape the next era of creativity, with AI tools and systems built around artists and creative intent.
Since launching in late 2025, we've helped brands unlock their potential through AI, and empowered thousands of creatives with our open-source models, generating over 100M organic social views in the process.
Let's talk.
For brand projects, product partnerships, and everything in between.
GET IN TOUCH
ops@systms.ai
OPS@SYSTMS.AI ↗LONDON, UK · 01